Shimano World Pop Flash Boost

Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything else on the market. Designed with a cupped face to create a commotion on the surface and draw aggressive strikes, the World Pop FB is the first lure of its kind to incorporate Shimano's FLASH BOOST technology. This innovative and proprietary technology suspends foil on micro springs within the lure body to create a continuous flash that mimics a wounded baitfish, even when paused. SCALE BOOST technology utilizes a lifelike composite-pitch hologram to provide World Pop with a natural scale pattern. With the distinct ability to be fished with a walk-the-dog action with continuous rod twitches or create large pops with a sweep of the rod tip, the World Pop 69F FB champions BOOST CONCEPT technology to draw aggressive strikes from trophy bass.

• FLASH BOOST
• SCALE BOOST
• One-Piece Molded Internal Weights
• Cupped Face

SCALE BOOST
Shimano designed SCALE BOOST lure technology with its exclusive composite-pitch holograms that mimic realistic patterns of baitfish scales. Compared to lures with single-pitch holograms, SCALE BOOST technology capitalizes on composite-pitch holograms to increase the amount and complexity of light reflected through the water. The result: A lineup of lures featuring the realistic baitfish patterns of SCALE BOOST lure technology that will draw aggressive bites from trophy fish.

FLASH BOOST
Shimano engineered its innovative and revolutionary FLASH BOOST technology to constantly emit a fish-attracting flash during the retrieve, even on the pause. FLASH BOOST technology suspends reflective foil on micro springs within the clear section of the lure body and provides an action designed to mimic the movements and flashing behavior of an injured baitfish. Entice bites from even the most finicky of fish with FLASH BOOST technology.