New Arrivals

The silhouette is like a slim minnow and weight is comparatively light. It's a unique salt pencil, once you try, you'll be able to understand its p...

Special for the Holidays, we're re-releasing a limited ammount of our Hawaii Fishing Gear Shirts!The Tako Slide design was our first work shirt rel...

In today’s fishing world, distance matters more than ever. Bassday's innovative TSL (Torsion Spring Lock System) and shaft glider technology delive...

**THIS IS A SPECIAL ORDER ITEM ONLY.PLEASE EMAIL OR CALL TO ORDER)

One of the most popular monofilaments in North America due to its incredible strength, reliability and value. Extreme fighting power for big game f...

Engineering of the new Crossfire was guided by the LT Concept of lighter, tougher reel designs utilizing state of the art composites. The new LT cu...

New 100% fluorocarbon leader by J-line. Available from 6 to 20lb test in 100 yard spools.

America’s favorite rod just got better! Ugly Stik® GX2™ is the next generation of Ugly Stik® that combines the heritage and tradition of the origin...

Gyokusai is a super-heavyweight minnow built to cut through strong winds. Designed for maximum casting distance and stability, it uses Bassday's TS...

Length 120mm Weight 37g Produce a school of small fish with outstanding flight distance, strength, and clear body. It is effective not only to be t...

Locally tied saltwater glow flies on a gold MZ size 7 hook. Excellent for targeting menpachi, aweoweo, aholehole, & akule. 3 pack

2 inch total length 10 popular and effective colorways for targeting papio, moi, and goatfish.

The PENN® Battle® IV is stronger and more durable than ever before. The Battle® IV features Penn's Hydro Armor sealing system that protects critica...

4in fly tied on a Mustad Tarpon 2/0 hook. Available in 5 colorways.

Fishing Leader Line Holders (6 Pack) This pack comes with 6 Elastic bands that help your line stay organized on the spool.  Thread your line throug...

HFG - Omilu (Bluefin Trevally) MultiCam® Black Classic Snapback Trucker Hat Our original Omilu Design patch heatpressed onto a Yupoong  Hat

HFG - Moana 'Ukali (Goatfish) MultiCam® Black Classic Snapback Trucker Hat Our original Moana 'Ukali Design patch heatpressed onto a Yupoong  Hat

HFG - Moana 'Ukali (Goatfish) MultiCam® Black Flat Bill Trucker Hat Our original Tako #2 Design patch heatpressed onto a Yupoong  Hat

HFG - Omilu (Bluefin Trevally) MultiCam® Black Flatbill Snapback Our original Omilu Design Embroidered patch heatpressed onto a Yupong  Hat

Locally-tied Glow Opae in 4 colors.Tied on a MZ Gold size 7 hook.Excellent for menpachi and aweoweo.

Pair of small profile 5in stainless steel trolling heads.  Combo Pack includes: Slant Faced Jet Mirror Polish - 41mm length, 42g weight Red Eye Je...

HFG - Mū (Bigeye Emperor) MultiCam® Snapback Flat Bill Trucker Hat Our original Mū (Bigeye Emperor) patch heatpressed onto a Yupoong Trucker Hat. O...

HFG - Mū (Bigeye Emperor) MultiCam® Snapback Classic Trucker Hat One Size Fits All Snapback.